The recession has increased competition and has forced retailers to think outside the box. Georgina Smith looks at how this has re-ignited the trend of temporary pop-up stores.
London based contractor du Boulay Contracts has recently completed the fit out of the new Jamie’s Italian restaurant in the heart of the historic city of Cambridge. Here, the company talks to Shop Spec about the project brief and how it was fulfilled.
At the end of March 2010, jeanswear brand Levi’s re-launched it’s flagship store in Regent Street, London, with the aim of providing customers with a complete brand experience. Shop Spec finds out more about the ideas behind the store’s design and fit out.